Freshii Inc.: Scaling Up Culture
(10 pages of text)
The chief executive officer (CEO) of Freshii Inc., a leading Canadian-based, international franchised restaurant chain, had developed a distinctive corporate culture at the restaurant’s head office. In July 2017, Freshii was expanding its healthy food, fast casual restaurants at the rate of about one store per week, and the CEO wanted to ensure a common culture in the chain’s ecosystem. The task fell to the chief people officer to develop a plan that would take into consideration three developments that were relevant: the chain was on the verge of exponential growth; it was transforming from a restaurant brand to a health and wellness brand; and it was entering new lines of business by partnering with retail chains and airline companies. Given the diverse cultures at the store level, how could Freshii ensure a consistent corporate culture across the Freshii ecosystem? And how could Freshii convert its corporate culture to become both a sustainable and scalable competitive advantage?
This case can be used in an undergraduate or graduate-level course that addresses various aspects of entrepreneurship and growth, including strategy and execution, organizational structure, and corporate culture. After completion of the case, students will be able to do the following
- Understand the importance of corporate culture in a high-growth company.
- Probe how a restaurant chain creates and sustains a corporate culture.
- Highlight the pressure points that surface when a restaurant chain is scaling up rapidly.
- Examine ways in which corporate culture becomes a source of competitive advantage for a high-growth enterprise.
Accommodation & Food Services
Canada, Large, 2017
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download