Ivey Publishing
Leisure Gardens: Expanding a Tourism Business in Ghana
Product Number:
9B18M125
Publication Date:
09/10/2018
Revised Date:
09/10/2018
Length:
8 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey/Africa Institute
The owner of Leisure Gardens, a restaurant and accommodation business in a small town in Ghana, faced problems with his business. Approximately 40 per cent of his restaurant customers were paying on credit and not paying on time, causing cash flow problems. His sole employee was unreliable, often absent when the restaurant was busy. This two-part problem hindered the restaurant's success and owner’s ability to expand the business. Moreover, the owner faced external pressures from competitors in the restaurant market. The owner was considering three options to sustainably reduce bad-debt accounts and ensure profitability in the future: implementing an employee contract, changing the payment options, and expanding the business to generate more revenue. Which option would be the best course of action for the future of Leisure Gardens?
Learning Objective:
The case is suitable for a strategy course at the undergraduate level. After completion of this case, students will be able to
  • make strategic decisions about future growth for a business in Africa;
  • analyze the limitations of businesses in rural towns with little infrastructure;
  • strategically identify all aspects of each alternative a business is considering, including the strengths and risks of each; and
  • realistically define an action plan with a clear time frame for each actionable item.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Other Services
Setting:
Ghana, Small, 2017
Intended Audience:
Undergraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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