Ivey Publishing
Vaidam Health: Facilitating Medical-Value Travel
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10 pages (9 pages of text)
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Case (Field)
Headquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas patients travelling to India for medical treatment since its inception in January 2016. It had partnered with over 100 world-class health care facilities across the major cities in the country. Given the improved attractiveness of the MVT services, the founders of Vaidam realized that they would face tough competition in their attempt to further leverage this massive unaddressed business opportunity. Although they had successfully bootstrapped and come this far, they now had a tougher challenge to face in May 2018: as an MVT facilitator, how could Vaidam continuously offer value to medical travellers so that they would continue to choose Vaidam to plan their treatment and travel to India?
Learning Objective:
This case can add value to courses on strategic management at the graduate or postgraduate level. It highlights the role of the strategic position of an organization in the strategy-development process. It enables students to understand the external environmental factors and internal strategic capabilities that drive organizational strategy. The case helps students explore aspects of strategic management related to an evaluation of strategic position and capability with respect to facilitation services. It enables students to achieve the following objectives:
  • Understand the nature and role of facilitation services.
  • Analyze an organization’s strategic position within the external environment.
  • Analyze an organization’s internal strategic capabilities in terms of its resources and competencies.
  • Map a value chain for MVT facilitation services.
General Management/Strategy,  Entrepreneurship,  International
Health Care Services
India, Small, 2018
Intended Audience:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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