Residential Child-Services Facility (A): A CEO’S Effort to Preserve Morale
(6 pages of text)
In 2013, the new chief executive officer (CEO) of the Christian Children’s Home of Florida (CCHF), a well-established, faith-based residential care facility for neglected and abused children, was in the process of seeking a deep understanding of the issues affecting company morale. The CEO had just received the field notes of an extensive qualitative research study of CCHF completed by a Master of Business Administration consulting team from a local university. She wanted to make her own assessment of the themes that were emerging from their data and identify any policies, procedures, or other recommendations that the data would suggest. With morale rumoured to have slipped prior to her appointment, and with employee turnover above industry norms, the new CEO felt that identifying and addressing needed changes was a priority.
The case is suitable for undergraduate or graduate-level courses on organizational behaviour, non-profit management, public-sector management, or business strategy. It is particularly useful during course segments on organizational culture or motivation. It can also be used to illuminate the potential impact of strategic change on culture and morale. After completion of the case, students will be able to
- analyze the potential sources of low morale;
- evaluate recommendations for improving morale;
- gain insight to the relationship between morale, organizational culture, and environmental change; and
- develop the ability to synthesize idiosyncratic, anecdotal, and disparate qualitative data into coherent explanatory themes and associated recommendations.
United States, Medium, 2013
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