iSpace: Expanding a Start-Up Hub for West African Entrepreneurs
(7 pages of text)
iSpace, a start-up hub that focused on women in technology, was founded in 2013 in Ghana’s capital, Accra, and provided space, technology, and funding to 62 entrepreneurs. In May 2017, the co-founder wanted to expand the business to maximize social impact by empowering a greater number of entrepreneurs who lacked technical skills, emotional support, and access to funding. iSpace had four strategies to choose from to meet its goal: create new programs to attract more entrepreneurs in Accra, establish a presence on university campuses, expand into other regions or countries, and collaborate with government programs. In addition, the company needed a plan to address the financial and human resources constraints it would face in executing an expansion strategy.
This case is intended for use in strategy or entrepreneurship courses at the undergraduate level. It introduces frameworks and basic financial analysis that can be applied in strategy classes, and it examines the opportunities and barriers faced by entrepreneurs, which can be discussed in entrepreneurship classes. After completion of this case, students will be able to
- explain the influence of the external environment in Ghana on the operations of a social enterprise;
- describe the unique barriers faced by entrepreneurs in Ghana;
- assess a company’s current strategy and identify misalignments; and
- use qualitative and quantitative analysis to determine the appropriate course of action for company expansion.
Ghana, Small, 2017
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