Ivey Publishing
Mekong Capital and Mobile World (B): Bob Willett
Product Number:
9B18M079
Publication Date:
05/04/2018
Revised Date:
05/04/2018
Length:
6 pages (5 pages of text)
Product Type:
Supplement (Field)
Source:
Ivey/NUS
In late 2009, Mobile World consulted with the former chief executive officer of Best Buy about its operations in Vietnam. Should Mobile World take his advice? Should Mobile World's senior management team visit other companies with more experience in the electronics industry? How could Mobile World and Mekong Capital conquer the challenges they faced in 2012? Use with 9B18M078.
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Retail Trade
Setting:
Vietnam, Large, 2012
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B18M078 (16 pages)
Supplements: 9B18M080 (6 pages) 9B18MC079 (6 pages)
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