Ivey Publishing
International Federation of Red Cross and Red Crescent Societies
Quelch, John A.;Laidler, Nathalie
Product Number:
503059
Publication Date:
05/13/2003
Length:
38 pages
Product Type:
Case (Field)
Source:
Harvard Business School
Didier Cherpitel, CEO of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementing a best practice tool called the National Society Self-Assessment and Cherpitel's challenge is to move forward with the implementation of this tool, while ensuring that the International Secretariat takes the necessary actions to strengthen IFRC's brand and image.
Issues:
Disciplines:
Marketing
Setting:
$18 billion revenues, 2002, 2003
Price:
$5.80 CAD / $4.45 USD Printed Copy
$5.25 CAD / $4.25 USD Permissions
$5.25 CAD / $4.25 USD Digital Download

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