Ivey Publishing
Prince Edward Island Preserve Company: Turnaround
Product Number:
9B08M049
Publication Date:
05/15/2008
Revised Date:
11/17/2014
Length:
18 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In April 2008, Bruce MacNaughton, president of Prince Edward Island Preserve Co. Ltd. (P.E.I. Preserves), was focused on turnaround. The company he had founded in 1985 had gone into receivership in May 2007. Although this had resulted in losses for various mortgage holders and unsecured creditors, MacNaughton had been able to buy back his New Glasgow shop/cafe, the adjacent garden property and inventory, and restart the business. He now needed a viable product-market strategy.
Issues:
Disciplines:
General Management/Strategy,  International,  Entrepreneurship
Industries:
Manufacturing,  Retail Trade
Setting:
Canada;Japan, Small, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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