Ivey Publishing
Student Guide to the Case Method: Note 1—Understanding the Case Method
Product Number:
9B18M053
Publication Date:
04/05/2018
Revised Date:
03/22/2018
Length:
4 pages (4 pages of text)
Product Type:
Note
Source:
Ivey
Case analysis is an effective tool for teaching, learning, and most importantly, practising the art and science of management. The case method immerses students in real-life situations, allowing them to develop their business skills by analyzing realistic situations, applying business theories and tools, and making substantiated recommendations for a course of action. However, working with cases is a pedagogical approach that is unfamiliar to most new business students and often inadequately understood by advanced students.

The Case Guide Series introduces students to the case method and, in discrete notes, walks them through the tasks that are typically involved in case assignments: analyzing a case, discussing cases in class, writing case reports and giving presentations (individually and in groups), and writing case exams. A final note introduces students to the most common business tools used for case analysis. This field-tested series is best used as a complete package to orient students to the case method, but each note also stands on its own and can be used to supplement other course materials.

Understanding the Case Method: Note 1 of the Case Guide Series describes the case method and its purpose, and outlines the basic process of reading and analyzing a case.
Learning Objective:
This Case Guide Series is suitable for use in undergraduate, graduate, or executive program using the case method. The series will help students:
  • become oriented to the case method;
  • build confidence in using cases and performing case analyses;
  • write effective reports, deliver engaging presentations, and pass exams using reliable structures and tips; and
  • understand basic business tools and their use in case analysis.
Issues:
Disciplines:
General Management/Strategy
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
$2.25 CAD / $2.25 USD Digital Download
Associated Materials
Use With: 9B18M054 (9 pages) , 9B18M055 (4 pages) , 9B18M056 (13 pages) , 9B18M057 (6 pages) , 9B18M058 (6 pages) , 9B18M059 (18 pages)

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