Ivey Publishing
Burro: Tools for a Better Life in Ghana
Product Number:
9B18M049
Publication Date:
07/12/2018
Revised Date:
07/12/2018
Length:
6 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Burro was a growing start-up in Ghana with a mission to provide “tools for a better life” to Ghanaians by distributing products that addressed local needs. In February 2015, after seven years of operation, the company had finally become profitable. Demand for Burro’s sustainable products was growing quickly in the booming Ghanaian market. The country manager wanted to determine a strategy for growth to maximize the success of Burro's future.
Learning Objective:
This case is designed for undergraduate courses focused on strategy, entrepreneurship, and international business. The focus of the case is the qualitative and quantitative assessments of two growth options. After completing this case, students will be able to
  • calculate and interpret basic financial metrics;
  • understand the start-up landscape in Ghana;
  • decide between trade-offs in a case setting;
  • apply the quantitative concepts of break-even, return on investment, and payback; and
  • apply qualitative concepts to prioritize and allocate financial, human, and research and development resources to meet the needs of a start-up business in a booming market.
    Issues:
    Disciplines:
    General Management/Strategy,  Entrepreneurship,  International
    Industries:
    Retail Trade
    Setting:
    Ghana, Small, 2015
    Intended Audience:
    Undergraduate
    Price:
    $4.25 CAD / $4.25 USD Printed Copy
    $3.75 CAD / $3.75 USD Permissions
    $3.75 CAD / $3.75 USD Digital Download
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