Ivey Publishing
Note on International Licensing
Product Number:
9B17M012
Publication Date:
01/17/2017
Revised Date:
01/17/2017
Length:
18 pages (8 pages of text)
Product Type:
Note
Source:
Ivey
Licensing is a strategy for technology transfer; and an approach to internationalization that requires less time or depth of involvement in foreign markets, compared to exports, joint ventures, and foreign direct investment. This note examines when licensing is employed, risks associated with it, intellectual property rights, costs of licensing, unattractive markets for licensing, and the major elements of the license agreement.
Learning Objective:
This note is suitable for use in international business, strategy, marketing or business law courses at the undergraduate, MBA, and MSc levels. The note can be assigned for classroom discussion or a standalone basis (used like a book chapter) or to accompany a particular case. It fits well when considering the possible modes of (international) expansion. The following learning objectives could be emphasized:
  • To underscore the pervasiveness of licensing in every economy (annual retail sales of licensed merchandise alone exceeds $250 billion)
  • To review the core elements of any license agreement
  • To explore the role of licensing whether as licensee or as licensor
    Issues:
    Disciplines:
    General Management/Strategy,  International
    Setting:
    2017
    Intended Audience:
    Undergraduate/MBA
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
    Associated Materials
    Translations: Simplified Chinese (19 pages)
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