Ivey Publishing
Château Qanafar: Starting and Operating a Lebanese Vineyard
Product Number:
9B17M002
Publication Date:
01/17/2017
Revised Date:
01/17/2017
Length:
11 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey/AUB
Château Qanafar was a small Lebanese winery, operating as a family business since its inception in 2005. By 2015, Château Qanafar had managed to produce one of the best wines of the Middle East and obtain international acclaim. However, despite this success, the company’s founder understood that the general business environment in Lebanon was characterized by many uncertainties related to a weak institutional environment and high political and economic risk. Moreover, Lebanon represented a very small domestic market for wine producers. Château Qanafar’s capability to produce well-crafted boutique wine would not be enough to ensure its success in the market. Its founder was also looking to transfer leadership to the next generation of the family. How could the business sustain and grow its operations in the future?
Learning Objective:
This case can be used in courses on entrepreneurship, management strategy, and information systems at the undergraduate and graduate levels. It provides practical examples that will help students understand the following:
  • The challenges of family ventures
  • Common issues facing a newly established company
  • How to analyze business processes
  • The contribution of information systems to the value chain
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Agriculture, Forestry, Fishing and Hunting
Setting:
Lebanon, Small, 2016
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
You Might Also Like...

Save In: