Ivey Publishing

Product Details

Seaworld: Are Animal Shows Sustainable after Blackfish?
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Publication Date:
Revised Date:
15 pages (9 pages of text)
Product Type:
Case (Pub Mat)
On July 19, 2013, the documentary Blackfish was released. The movie claimed to have uncovered a series of animal abuses at SeaWorld and alluded to the negative impact of captivity on orcas, known as killer whales, which had resulted in the harm and even death of whale trainers. Whether real or alleged, such negative publicity threatened to affect the company’s image, stock prices, profits, and many of the company’s corporate relations. SeaWorld now faced several options in terms of responding to the movie release: ignore it, respond to it, or use it as an opportunity to completely rebrand. Which option would be the best for the company in the long run?
Learning Objective:
The case is suitable for business undergraduate or MBA students in courses dealing with corporate social responsibility, corporate sustainability, or strategic management. After the completion of this case, students will be able to
  • discuss the sustainability journeys and a relational perspective to strategy and policy;
  • examine a situation from the perspectives of different stakeholders;
  • understand how business strategy can be shaped by considering triple bottom line theory; and
  • understand the implication of strategy in relational perspective, by considering both the economic and social benefits aspects.
General Management/Strategy
Arts, Entertainment, Sports and Recreation
Canada, Large, 2013
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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