Ivey Publishing
AW Ltd.: Managing Change
Product Number:
Publication Date:
Revised Date:
4 pages (4 pages of text)
Product Type:
Case (Gen Exp)
After a year at AW Ltd., a family-owned Indian pharmaceutical company, a change management agent was disillusioned about her ability to add value to the organization or gain buy-in for her change initiative. Although she was adept at information collection, data analysis, and using tools for organizational intervention, she had failed to account for softer issues of change management in terms of people management, handling inertia, breaking power centres, and building influence. Management of group inclusion processes were crucial to build buy-in and a sense of urgency to enact change. Why exactly had her change management process gone so badly? Should she continue at the firm and, if so, what should she do differently?
Learning Objective:
This case can be used for courses on strategy and change management in HBA and MBA courses. It can also be used in training programs for organizational development interventions and human resource managers. After discussion of the case, students will be able to
  • understand the relevance of people issues involved in the change management process;
  • gain conceptual clarity on Wilfried Krüger’s iceberg model of change management;
  • appreciate the need to influence different power bases in the change process; and
  • apply Yukl’s persuasion and influence strategies.
Organizational Behaviour/Leadership,  International
Health Care Services
India, Large, 2013
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (4 pages)
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