Buck Auto Care Products: Selling a Private Company
(6 pages of text)
Case (Gen Exp)
The chief financial officer (CFO) of Buck Auto Care Products (Buck’s), a Toronto-based manufacturer and distributor of premium car care products, had to prepare for a meeting with the company’s vice-president (VP) of sales and the VP of manufacturing. The staff had heard rumours that the company was for sale, but no one had received any confirmation until now. The company was founded in 1975 as a chain of car-wash stands in Toronto and Mississauga, and in order to supplement the chain’s income, Buck's created a line of complementary automotive care products, which eventually became the sole focus of the business. A competitor was interested in buying the company. As the CFO prepared a response to the competitor's offer, she thought about the various issues she had to consider before coming up with a valuation.
This case has been designed for use at both the undergraduate and graduate levels and can be used in finance or entrepreneurship courses to address managing the sale of a private firm, understanding competitive dynamics, and valuation.
Canada, Small, 2016
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