Ivey Publishing

Product Details

Coopers Brewery
Product Number:
9B08M016
Publication Date:
05/06/2008
Revised Date:
09/15/2008
Length:
11 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This case is about how Coopers Brewery, a very small family-owned fourth generation family business, fought off a determined takeover bid by an international brewer. Although the takeover bid formally began in 2005, it had its origins in 1983, so the case illustrates how and why organizations get involved with each other and how that can play out in unexpected ways later on. Although the case detail is about the takeover bid, it is designed primarily for use as a business strategy analysis case for use in the early part of a strategic management course. It also contains sufficient competitor analysis to conduct a rudimentary industry analysis. It could separately be used for mergers and acquisitions analysis but this is seen as the background material.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Australia, Small, 2006
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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