Ivey Publishing
Starbucks: Crisis of Confidence
Product Number:
9B08M029
Publication Date:
05/06/2008
Length:
1 page (1 page of text)
Product Type:
Supplement
Source:
Ivey
This is a follow-up to the Starbucks case, product 9A98M006, describing the aftermath of strategic decisions taken in 1999. The case describes the crisis of confidence of investors in the strategic choices made by Starbucks. It poses the issues facing Starbucks in attempting to regain focus.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Accommodation & Food Services
Setting:
Global, Large, 1999
Intended Audience:
Undergraduate/MBA
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
$2.25 CAD / $2.25 USD Digital Download
Associated Materials
Use With: 9A98M006 (23 pages)
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