Ivey Publishing

Product Details

YG Entertainment: Inside the Korean Pop Music Factory (B)
Product Number:
9B16M010
Publication Date:
02/04/2016
Revised Date:
03/24/2016
Length:
10 pages (6 pages of text)
Product Type:
Supplement
Source:
Ivey
Supplement to 9B16M009.
Learning Objective:
There are two main objectives of the case:
  • To guide students through YG’s innovative business model in an industry characterized by significant demand uncertainty and high rates of failure. Students will analyze and understand whether or not the model offers a stable competitive advantage, and how it effectively reduces uncertainty and failure in the music production business.
  • To discuss how successful international expansion occurs in cultural industries such as pop music.
    Issues:
    Disciplines:
    General Management/Strategy,  International
    Industries:
    Arts, Entertainment, Sports and Recreation
    Setting:
    Korea, Medium, 2015
    Intended Audience:
    Undergraduate/MBA
    Price:
    $3.15 CAD / $3.10 USD Printed Copy
    $2.65 CAD / $2.62 USD Permissions
    $2.65 CAD / $2.62 USD Digital Download
    Associated Materials
    Use With: 9B16M009 (18 pages)
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