YG Entertainment: Inside the Korean Pop Music Factory (B)
(6 pages of text)
There are two main objectives of the case:
- To guide students through YG’s innovative business model in an industry characterized by significant demand uncertainty and high rates of failure. Students will analyze and understand whether or not the model offers a stable competitive advantage, and how it effectively reduces uncertainty and failure in the music production business.
- To discuss how successful international expansion occurs in cultural industries such as pop music.
Arts, Entertainment, Sports and Recreation
Korea, Medium, 2015
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