Ivey Publishing
RBC Mobile Wallet
Product Number:
9B16E008
Publication Date:
05/05/2016
Revised Date:
06/08/2016
Length:
10 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card–based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disruptive. But would it become the dominant solution? Would it give RBC a first-mover advantage among its peers?
Learning Objective:
The case helps students investigate the following issues:
  • What is disruptive innovation?
  • Why might a company in the traditionally conservative financial services sector break rank with peers?
  • How could a company ensure adoption of a new mobile technology?
    Issues:
    Disciplines:
    Information Systems
    Industries:
    Finance and Insurance
    Setting:
    Canada, Large, 2012
    Intended Audience:
    MBA/Postgraduate
    Price:
    $4.25 CAD / $4.25 USD Printed Copy
    $3.75 CAD / $3.75 USD Permissions
    $3.75 CAD / $3.75 USD Digital Download
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