RBC Mobile Wallet
(8 pages of text)
In October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card–based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disruptive. But would it become the dominant solution? Would it give RBC a first-mover advantage among its peers?
The case helps students investigate the following issues:
- What is disruptive innovation?
- Why might a company in the traditionally conservative financial services sector break rank with peers?
- How could a company ensure adoption of a new mobile technology?
Finance and Insurance
Canada, Large, 2012
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