Ivey Publishing
Analyzing the Success of “Retailers”
Product Number:
9B15A045
Publication Date:
09/10/2015
Revised Date:
09/10/2015
Length:
5 pages (3 pages of text)
Product Type:
Exercise
Source:
Ivey
Kelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and compare the six firms more broadly. Which firm should Kelsey recommend investing in?
Learning Objective:
This case is appropriate for an introductory marketing course or a retail course.
  • To calculate basic performance metrics under pressure.
  • To explain the pros and cons of the metrics without much time to prepare.
  • To consider how we compare firms with very different business models.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
United States, Large, 2015
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 7B15A045 (54 KB)
Translations: Simplified Chinese (5 pages)
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