Analyzing the Success of “Retailers”
(3 pages of text)
Kelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and compare the six firms more broadly. Which firm should Kelsey recommend investing in?
This case is appropriate for an introductory marketing course or a retail course.
- To calculate basic performance metrics under pressure.
- To explain the pros and cons of the metrics without much time to prepare.
- To consider how we compare firms with very different business models.
United States, Large, 2015
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download