Ivey Publishing
Flip Factory Inc.
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13 pages (8 pages of text)
Product Type:
Case (Field)
An entrepreneur contemplated the future of her business that had evolved from a one-woman show to a team of more than 20 highly skilled and specialized coaches from around the world, including some former Cirque du Soleil performers. As chief executive officer and owner, she had taken a community-based gymnastics program and grown it into Flip Factory Inc., a company offering alternative gymnastics activities such as circus-arts and parkour. Its market was customers who wanted experiences outside of traditional competitive gymnastics. She had achieved success in building her company and, despite steep costs and meagre profits, sought further growth. Her coaches were restless to offer a broader range of programs to match their skills. Her facility was at capacity,but, with two years remaining on her lease, she was torn between renting a second location and/or building her own. Could she franchise out her programs to grow the company?
Learning Objective:
This case was developed for strategic management and entrepreneurship courses at the undergraduate and graduate levels. The case content can also be useful for marketing courses or to assess international expansion opportunities in international business courses. The case was specifically prepared to enable discussions around the following concepts, issues, and frameworks:

  • Vision, mission, and strategy
  • Competitive strategy
  • Analyzing the internal resources, activities, and capabilities (internal analysis)
  • Analyzing the external environment (external analysis)
  • Growth and diversification strategies
  • Corporate culture and leadership
  • Entrepreneurial characteristics and decision-making
  • Challenges of strategy implementation
  • Issues:
    General Management/Strategy,  Entrepreneurship
    Arts, Entertainment, Sports and Recreation
    Canada, Small, 2014
    Intended Audience:
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    $3.75 CAD / $3.75 USD Digital Download
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