FIFA: The Beautiful Game and Global Scandal
(9 pages of text)
Case (Pub Mat)
At dawn on May 29, 2015, Swiss authorities acting on behalf of the U.S. Federal Bureau of Investigation entered a plush hotel in Zurich, Switzerland to arrest nine senior executives of FIFA (Fédération Internationale de Football Association), soccer’s global governing body, as delegates from across the world convened to elect a president to lead them for the next four years. The incumbent president, who had been in office since 1998, at first refused to step down, but pressure from the media, sponsors and fans as the investigation escalated forced him to resign a few days later. The organization’s signature event, the World Cup, had grown into a quadrennial cash cow through the shrewd sale of broadcast and marketing rights. Now, charges of corruption were forcing its governance and practices into the limelight. How could the executive forge a path ahead and what steps were needed to repair the organization’s reputation and survival?
The FIFA case is suitable for courses in strategic management, international business, sports management, business government and corporate ethics. Its objectives are:
- To illustrate issues of managing an organization with multiple stakeholders, complicated incentives and membership and activities that cross borders and continents.
- To discuss crisis management, the need for transformational change and the complications of changing a corporate culture among very diverse interests: financial, political and social.
- To examine the nature of the economics of international televised sports.
Arts, Entertainment, Sports and Recreation
Global, Large, 2015
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