Ivey Publishing
Ferio Pugliese: Leading WestJet's New Carrier Encore
Product Number:
9B15C008
Publication Date:
02/12/2015
Revised Date:
05/22/2015
Length:
13 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In early 2014, Ferio Pugliese looked back on his turbulent first year as president of WestJet Airlines Ltd.’s new regional air service Encore. Encore represented the company’s most significant organizational change in its 18 years of dramatic growth. Expanding the airline’s fleet to include smaller, short-haul aircraft that could service smaller destinations throughout Western Canada had not been without growing pains. For example, a number of employees reportedly felt they were losing their sense of belonging in the company that prided itself on employee satisfaction. Pugliese wondered how he should proceed in putting Encore on a successful path.
Learning Objective:
The case can be taught in a single or double session of an undergraduate, graduate or executive education class in organizational behaviour and/or strategy. The learning objectives of the case include:

    To explore the challenges that companies face as they seek to sustain growth.
  • To assess strategic options and their implications.
  • To discuss the cultural implications of adding Encore to the WestJet organization.
  • To design an action plan to address the organizational and cultural challenges and hence to maintain WestJet’s trademark great guest experience.
  • To discuss the specific personal leadership challenges that arise in addressing the concerns raised by the Encore and WestJet employees.
    Issues:
    Disciplines:
    Organizational Behaviour/Leadership
    Industries:
    Transportation and Warehousing
    Setting:
    Canada, Large, 2014
    Intended Audience:
    Undergraduate/MBA
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
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