TriCiclos: The Challenge of Scaling Recycling in Latin America
(9 pages of text)
TriCiclos, a recycling company in Chile, and the first B Corporation in Latin America, is innovating the way business is understood and conducted. The chief executive officer is excited about the financial future of the company, including expansion into new geographic markets in Latin America. Nevertheless, different geographic markets bring a new set of challenges for a sustainable business: foreign governments with different laws and regulations for recycling and partnering with clients and recyclers, the need to establish partnerships with local recycling plants and, more importantly, how these variables affect the company’s organizational mission and culture.
The case is suitable for senior undergraduate, graduate and executive courses in corporate strategy, sustainability, organizational behaviour and entrepreneurship.
The objectives of this case include the following:
- To highlight the challenges a for-benefit company must face when replicating or expanding its business model in a new setting without compromising its founders’ mission.
- To understand the B Corporation certification and its ability to contribute to a company's competitive advantage.
- To evaluate a company's corporate culture, value proposition and business model.
Administrative, Support, Waste Management and Remediation Services
Chile, Brazil, Medium, 2014
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