Ivey Publishing

Product Details

Acting Entrepreneurially at Renterra
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2 pages (2 pages of text)
Product Type:
Case (Field)
An entrepreneur has a venture idea that he believes can be successful. After his family’s farm was sold to a company, the entrepreneur was contacted by the new owners and asked for help finding farmers to rent the land. This request formed the seed of his idea that a website could be used to link farmers with landowners for the purpose of land rental. Following an invitation to submit an application to a local business pitch competition, the entrepreneur faces many questions about what steps he should take to launch the business, specifically what he should do, how he should do it and when and why he should take these actions. The entrepreneur is also challenged to act entrepreneurial in the face of uncertainty.
Learning Objective:
Very little information is provided in the case so that students will gain practice in making decisions in the face of uncertainty. The case has no “right” answers (although there may be some wrong answers), which is the reality in entrepreneurship. Through discussion of this case, the instructor will help students move past the generalities of entrepreneurial action (e.g., do market research) to the specific details of what and how to engage in entrepreneurial action. Students will gain an understanding of when and why specific actions should be undertaken relative to growth goals.
General Management/Strategy,  Entrepreneurship
Real Estate and Rental and Leasing
Canada, Small, 2012
Intended Audience:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
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