Donovan Marks: Shifting Entrepreneur Motivations
(7 pages of text)
The entrepreneur owner of Proof Engineering is facing a difficult decision: whether to sell his family business to a large corporation and shift to a corporate career or abandon the deal and continue as an entrepreneur. Following a setback from a previous deal in which he sold 50 per cent of his company, the entrepreneur has managed to grow Proof Engineering into a successful international enterprise. However, this second offer presents many potentially lucrative opportunities. There are a number of motivations involved in the decision to sell — including personal, financial and business considerations.
After an analysis of the case, students will be able to:
- Understand the complex nature of entrepreneurial motivation.
- Illustrate how life courses (career, household and business) impact the motivation of entrepreneurs.
- Consider the decision to sell a business, which is dependent on much more than price.
- Understand the structure of a typical small/medium business sale.
South Africa, Medium, 2013
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