Ivey Publishing

Product Details

Indian Overseas Bank: Triggering Change
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13 pages (8 pages of text)
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Case (Field)
Several experts had drawn attention to a peculiar problem existing in public-sector banks in India. There seemed to be two distinct generations: experienced employees who would be superannuated in the next four to five years; and newer employees who had come on board in the last four to five years. Though these young employees were academically sound, they lacked competence acquired through experience and thus were hesitant in taking on responsibilities. The older generation was slowly withdrawing. Management at Indian Overseas Bank (IOB) knew that in order to improve motivation and encourage higher productivity, the company had to trigger change and transform the mindsets of its employees.

Harnessing the energies of young members of the marketing team, IOB ran a unique campaign involving all employees called Rang De Basanti. Initial results were encouraging. However, two problems continued to arise: the underperformance of one particular region and the problem of keeping up the momentum and sustaining the change.
Learning Objective:
  • To enable students to understand persuasive communication and how it may be used effectively to motivate employees.
  • To teach nuances of interpersonal relations and their impact on enhancing workplace performance.
  • To initiate discussions on employee engagement for bringing about sustainable change.
Organizational Behaviour/Leadership,  International
Finance and Insurance
India, Large, 2013
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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