Ivey Publishing

Product Details

The WestJet Christmas Miracle (B)
Product Number:
9B14A027
Publication Date:
08/25/2014
Revised Date:
08/22/2014
Length:
1 page (1 page of text)
Product Type:
Supplement
Source:
Ivey
Supplement to 9B14A026.
Learning Objective:
  • Comparison and contrast of traditional media versus social media.
  • Introduction to the appropriate metrics to measure social media outcomes and success.
  • Strategizing how firms can build on earlier successes to create a virtuous cycle of social media success and customer delight.
  • Understanding that social media success cannot occur in a vacuum, but must be based on and be consistent with the existing corporate culture and ways of doing things.
This case is suitable for use in the promotion-related module of an introductory marketing course at the undergraduate, graduate or executive MBA level, or within the new media component of an elective in marketing promotion.
Issues:
Disciplines:
Marketing
Industries:
Other Services
Setting:
Canada, Large, 2013
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B14A026 (16 pages)
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