Ivey Publishing

Product Details

Wei-Ya: The Year-End Party at Asus
Product Number:
9B14C030
Publication Date:
08/18/2014
Revised Date:
08/18/2014
Length:
16 pages
Product Type:
Case (Field)
Source:
CNCCU/Ivey
Like almost all companies in Taiwan, ASUSTeK Computer Inc., the world’s largest manufacturer of personal computer motherboards, shows its appreciation for its employees’ contributions by hosting an extravagant year-end party, called Wei-Ya. Although first started as a religious ceremony and practised only by small family businesses, these parties have gradually evolved into Taiwan’s biggest celebratory events, which are organized by all firms, big or small. Some parties feature formal banquets with celebrity performances and prize drawings. The parties receive intensive media coverage, particularly the extravagant programs hosted by high-tech companies, such as ASUSTeK Computer Inc.
Learning Objective:
The case is designed to elaborate on the implications of this year-end party for human resource management, specifically employee retention, employee motivation and employee benefits, in a business environment characterized by rapid market changes and fierce competition. Due to the religious roots of this party, students are also exposed to a cultural perspective on human resources management. This case is suitable for use in such courses in Human Resources Management and Cross-Cultural Management.
Issues:
Disciplines:
Organizational Behaviour/Leadership,  International,  Entrepreneurship
Industries:
Information, Media & Telecommunications
Setting:
Taiwan, Large, 2013
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
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