Ivey Publishing
Leading Change at Michelin's Shanghai Factory (B)
Product Number:
9B14C013
Publication Date:
03/27/2015
Revised Date:
03/27/2015
Length:
9 pages (7 pages of text)
Product Type:
Case (Field)
Source:
CEIBS-Ivey
This is a supplement to 9B14C012.
Learning Objective:
This case series is suitable for use in graduate- and executive-level courses in general management, organizational behaviour, change leadership, authentic leadership, managing cultural differences, coaching practices and conducting business in emerging markets. The case objectives include the following:
  • Determining the key success factors of leading a change process.
  • Demonstrating the traits and behaviours of an authentic leader, particularly when leading change in an environment with a different culture and language.
  • Identifying the difficulties that can arise from cultural differences in a JV and the guiding principles that can overcome them.
Issues:
Disciplines:
Organizational Behaviour/Leadership,  International
Industries:
Manufacturing
Setting:
China, Large, 2008-2011
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 9B14C012 (6 pages)
Translations: Simplified Chinese (8 pages)
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