Ivey Publishing

Product Details

The Monopolistic Power of the NCAA
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10 pages (7 pages of text)
Product Type:
Case (Library)
This case examines the relationship between the National Collegiate Athletic Association (NCAA) and its member institutions, with a primary focus on how power evolves and is administered at an organizational level. Through a close look at the history of the NCAA, the case highlights the unique tale of the organization’s rise to power and its ability to regulate all collegiate athletics within the United States. In light of the increasing commercialization of collegiate athletics, the perceived cartel-like nature of the NCAA has brought into question the mission and core values of the non-profit organization and whether the NCAA truly has the best interests of its member institutions in mind. Facing antitrust lawsuits, scandals, the looming threat of the formation of super-conferences and a myriad of other issues, the NCAA must choose its path forward very carefully.
Learning Objective:
  • Apply organizational theory with respect to organizational responsibility to members and other stakeholders.
  • Consider organizational identity and the potential disconnect between social and utilitarian identities when non-profit organizations embark upon social enterprises.
  • Discuss ethical practices that derive from the ability to gain power.
  • Gain insight into organizational management, leadership and strategy, particularly in relation to business and sports management courses.
General Management/Strategy
Arts, Entertainment, Sports and Recreation
United States, Large, 2013
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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