Ivey Publishing
Adani Agri Logistics Limited: Blocking the Grain Drain
Product Number:
9B14D001
Publication Date:
04/02/2014
Revised Date:
04/01/2014
Length:
11 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Adani Agri Logistics Limited (AALL) was established to execute a national project for the bulk handling of food grains through a public-private partnership with the Food Corporation of India. This project involved financing, planning, designing, constructing, operating and maintaining modern infrastructure for the bulk handling, storage and transportation of grains required for the public distribution system. Although a technology-driven supply chain solution was implemented, the benefits of this innovative supply system did not come into full fruition even after four years of operation. AALL soon realized that farmers were reluctant to accept the new storage system because it was a departure from the relationship-based transactions they were used to undertaking with traditional intermediaries. In this way, the company learned that there are cultural subtleties and traditions that must be appreciated and given consideration, along with the economic justifications. How could these traditions be respected and upheld while making way for improvement and progress?
Learning Objective:
    What are the benefits of the bulk-handling supply chain over the traditional supply chain?
  • Who are the major stakeholders in the supply chain process?
  • What are the important elements of supply chain collaboration?
  • Does supply chain collaboration have a culture perspective as well?
Issues:
Disciplines:
Operations Management,  General Management/Strategy,  International
Industries:
Transportation and Warehousing
Setting:
India, Large, 2012
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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