Ivey Publishing
Craig Pitchell - President
Product Number:
9B13C031
Publication Date:
08/28/2013
Revised Date:
05/06/2014
Length:
5 pages (3 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Craig Pitchell is a young executive who has become director of the board at a local childcare centre. He has discovered that other board members do not comply with the by-laws for the centre. He is presenting at a special meeting to oust the current board and replace them with an alternate slate of directors.
Learning Objective:
  • To gain a better understanding of the skill of persuasion.
  • To provide an opportunity to apply the principles of ethos, logos and pathos (combining credibility with rational argument and emotion to connect with an audience).
  • To consider different stakeholders and how to reach them.
  • To look at the process of building trust.
  • To consider how non-profits can ensure their boards are active, helpful and involved.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Educational Services
Setting:
Canada, Small, 2011
Intended Audience:
Intro/Undergraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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