Ivey Publishing
Devium's Dash: Crowdfunding a Venture on Kickstarter (Simplified Chinese)
Product Number:
Publication Date:
11 pages (8 pages of text)
Product Type:
Case (Field)
A hybrid entrepreneur working at a full-time job has come up with the idea for his first product, a smartphone car stereo. He has invested $10,000 of his own money plus $3,000 from an early investor to develop his prototype. He needs to put together a viable commercialization plan and is considering crowdfunding as a viable funding source. He also needs to decide whether to distribute his product through direct sales or a traditional retail model.
Learning Objective:
  • Understand the benefits and limitations of crowdfunding compared with other sources of finance.
  • Understand the costs and benefits of using remote outsourcing of technical tasks and product manufacture over the Internet through virtual product development and virtual supply chains.
  • Learn the pros and cons of entrepreneurs selling new products through existing retailers or directly to consumers.
  • Understand the pricing of a new product when no benchmark price exists.
  • Understand the transition of a part-time hybrid entrepreneur to a full-time entrepreneur and the implications of hybrid entrepreneurship when exploiting an entrepreneurial opportunity.
  • Learn the tasks required to move from a new technical idea to its commercialization into a viable consumer product.
General Management/Strategy,  Entrepreneurship
United States, Small, 2010
Intended Audience:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B12M097 (11 pages)
You Might Also Like...

Save In: