Ivey Publishing
How Pinterest Puts People in Stores
Sevitt, David;Samuel, Alexandra
Product Number:
F1307Z
Publication Date:
07/01/2013
Length:
3 pages
Product Type:
Article
Source:
Harvard Business Review
Showrooming--a phenomenon whereby shoppers visit stores to examine merchandise in person before buying the items online--is viewed as a huge threat to brick-and-mortar retailing. But instead of feeling threatened by showrooming, retailers should study their customers' paths to purchase and use the insights gained to hone their online marketing efforts. This Vision Statement illustrates the typical paths by which Pinterest users use the web to make purchases. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
0, 0
Price:
$7.00 CAD / $5.00 USD Printed Copy
$5.95 CAD / $4.25 USD Permissions
$5.95 CAD / $4.25 USD Digital Download

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