Ivey Publishing
Pursuing Cadbury (A) (Simplified Chinese Version)
Product Number:
9B12MC053
Publication Date:
04/24/2013
Revised Date:
05/04/2012
Length:
31 pages (14 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Keith Palmerston, managing director at PKG Capital, is thinking about what to do with his firm’s holdings in Kraft Foods. In early 2010, Kraft, primarily a grocery products firm, is trying to acquire Cadbury, a well-known U.K.-based chocolate manufacturer. Palmerston is trying to determine if Cadbury is a good fit for Kraft’s operations and if the transaction will generate value for shareholders. This case can be used in a strategy course as part of a negotiations module for strategic analysis, and to discuss the topic of valuation..
Learning Objective:
There are several topics that can be discussed with this case:
  • Cadbury's value to Kraft from a strategic perspective.
  • Competition in the global chocolate industry.
  • Determing what price Kraft should offer for Cadbury.
    Issues:
    Disciplines:
    General Management/Strategy,  International
    Industries:
    Retail Trade
    Setting:
    United Kingdom, Large, 2010
    Intended Audience:
    Undergraduate/MBA
    Price:
    $4.25 CAD / $4.25 USD Printed Copy
    $3.75 CAD / $3.75 USD Permissions
    $3.75 CAD / $3.75 USD Digital Download
    Associated Materials
    Use With: 9B12M053 (21 pages)
    Supplements: 9B12M054 (2 pages)
    You Might Also Like...

    Save In: