Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars
(8 pages of text)
In 2012, Apple, Inc. won the largest patent infringement case in history against Samsung Electronics for Samsung’s willful copying of Apple’s iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.
The case study introduces intellectual property fundamentals and focuses particularly on utility patents, design patents and trademarks. The case can be used in courses on product development, marketing strategy and business law. The material is intended for use with business students who have limited knowledge of intellectual property law and may be used to complement discussions on design thinking, market segmentation, innovation strategies (particularly fast-follower strategies) and intellectual property strategies (particularly short- and long-term strategies for combinations of intellectual property assets).
United States, Large, 2012
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