Ivey Publishing

Product Details

LifeSpring Hospitals: Delivering Affordable, High-quality Maternal Health Care in India
Product Number:
Publication Date:
Revised Date:
04/09/2013 (Format Change)
17 pages (14 pages of text)
Product Type:
Case (Field)
This case highlights the journey of an organization that was set up in Hyderabad, in southern India, to provide affordable maternal care services to women from low-income urban families. LifeSpring Hospitals grew from a single hospital into a chain of nine hospitals, all in Hyderabad, in only five years. The chief executive officer has spent this initial period trying out new methods, continuously fine-tuning the model and learning from this process of experimentation. As the company seeks to scale the business to 200 hospitals, the chief executive officer must decide whether or not the business model is defined clearly enough to warrant the start of a rapid scaling process.

The case is unique because it juxtaposes a commitment to high-quality health care service delivery through processes and protocols with a commitment to making maternal care affordable to low-income urban women. LifeSpring Hospitals tries to achieve these seemingly disparate objectives by attempting to create a financially sustainable business model.
Learning Objective:
The case:
  • Demonstrates how a health care company must innovate in all areas of its organization in order to provide quality care.
  • Provides an opportunity for students to assess how this company attempts to earn a profit through providing low-cost yet high-quality health care to poor urban women in India.
  • Presents an excellent example of how to provide affordable health care in a developing country.
General Management/Strategy,  Entrepreneurship,  International
Health Care Services
India, Medium, 2010
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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