Vietnam Handicraft Initiative: Moving Toward Sustainable Operations
(10 pages of text)
Case (Gen Exp)
A recent MBA graduate has just received a one-year business assignment as a business development and marketing advisor to work with the Vietnam Handicraft Initiative (VHI), a vocational training and employment center for people with disabilities, located in Central Vietnam. Her job is to assist the VHI to increase its productivity, become sustainable and strengthen the capacity of the organization through improved business and marketing plans. Within the first four weeks of her arrival, she needs to detail her assessment of the VHI and provide key recommendations and focused work objectives for the remaining 11 months of her placement. She expects that the many cultural differences encountered along the way will provide a real challenge in accurately assessing the VHI and developing a detailed work plan.
- To present the challenges of social entrepreneurship in an emerging market from the dual perspectives of an international consultant and a nonprofit organization.
- To emphasize the challenges encountered as an enterprise attempts to mold itself into a more entrepreneurial organization with sustainable operations.
- To introduce students to the struggles faced by management consultants when attempting to apply Western-based management practices in a different cultural setting.
- To introduce the concept of hybrid social enterprise and stress the inherent conflicts when such an organization attempts to balance social and financial agendas while moving toward long-term sustainability.
Social Advocacy Organizations
Vietnam, Small, 2010
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