Container Transportation Company
(3 pages of text)
The regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively affecting customer service.
Transportation and Warehousing
Korea, Large, 2007
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