Ivey Publishing
Container Transportation Company
Product Number:
9B08E005
Publication Date:
03/11/2008
Revised Date:
11/09/2011 (Data)
Length:
4 pages (3 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively affecting customer service.
Issues:
Disciplines:
Management Science
Industries:
Transportation and Warehousing
Setting:
Korea, Large, 2007
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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