Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (B)
(5 pages of text)
This is a supplement to Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (A), 9B12C039.
The specific objectives of the case are two-fold. The first objective is to demonstrate that good leadership involves the 3 C's — competencies, character and the commitment to do the hard work of leadership. The case, written as a result of research documented in Leadership on Trial: A Manifesto for Leadership Development, illustrates the leadership framework. The second objective is to highlight both best practices in crisis communications and the crisis recovery process in a charged and public setting. The case can be taught during an 80-minute session and may be co-taught with an instructor from communications.
United States, Large, 2010
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