Simbhaoli Sugars Limited: Innovating Farmer Communication Services
(6 pages of text)
Simbhaoli Sugars Limited has deployed a new system of communication services through Voice Web, a mobile-based Internet technology, in rural areas for better engagement with the farmers who supply sugarcane to the SSL factory. The importance of perceived value of services to the end-users and the need to involve all stakeholders during the innovation set-up process are explained. Critical aspects of the service innovation concept are used to analyse the issues observed during the pilot deployment of Simbhaoli Sugars Limited’s new communication services.
- To provide students with a basic understanding of what could go wrong when an organization plans and executes innovative services in line with business objectives.
- To make students aware of what aspects can influence the success of innovations in spite of seemingly well-planned initiatives.
India, Medium, 2009
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