Mission Hills: Taking the Next Step
(11 pages of text)
The chief executive officer of Mission Hills, a Chinese golf course operator, is thinking about how to expand his resort operations into Hainan Island, a few hundred kilometres away. He is wondering what his organization needs, from a human resources standpoint, to be able to develop another five-star resort. Mission Hills is a top golf course brand in China employing 7,000 people in its Shenzhen and Dongguan facilities. The expansion to Hainan Island is part of a larger plan to establish Mission Hills resorts around China.
The Mission Hills case showcases a successful service model in manufacturing-heavy China. It allows students to discuss the human resources challenges of finding, developing, and managing a large service-focused hospitality workforce in China.
Real Estate and Rental and Leasing
China, Large, 2011
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