Ivey Publishing
Mission Hills: Taking the Next Step
Product Number:
9B12C030
Publication Date:
06/11/2012
Revised Date:
06/12/2012
Length:
20 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The chief executive officer of Mission Hills, a Chinese golf course operator, is thinking about how to expand his resort operations into Hainan Island, a few hundred kilometres away. He is wondering what his organization needs, from a human resources standpoint, to be able to develop another five-star resort. Mission Hills is a top golf course brand in China employing 7,000 people in its Shenzhen and Dongguan facilities. The expansion to Hainan Island is part of a larger plan to establish Mission Hills resorts around China.
Learning Objective:
The Mission Hills case showcases a successful service model in manufacturing-heavy China. It allows students to discuss the human resources challenges of finding, developing, and managing a large service-focused hospitality workforce in China.
Issues:
Disciplines:
Organizational Behaviour/Leadership,  General Management/Strategy,  International
Industries:
Real Estate and Rental and Leasing
Setting:
China, Large, 2011
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (20 pages)
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