Ivey Publishing
JA Intercare Inc. (Simplified Chinese version)
Product Number:
9B11NC13
Publication Date:
05/16/2012
Length:
19 pages (10 pages of text)
Product Type:
Case (Field)
Source:
CNCCU/Ivey
The president and founder of the Taiwanese firm Shacom.com plans to set up an insurance scheme for low-income earners. A financial model for the operation has been created and students must assess the viability of the business, its adherence to financial regulations, and the risks that it entails.
Learning Objective:
Students will learn about the insurance business, how to set up a marketing strategy for a business, how to create and use a financial model, and how to assess the viability and risks of a startup business. Students will also become familiar with elements of the financial environment of Taiwan, including mutual insurance, micro insurance, regulatory bodies, and huei — an informal lending system that has been used in China and Taiwan for many years.
Issues:
Disciplines:
Finance,  International,  Entrepreneurship
Industries:
Finance and Insurance
Setting:
Taiwan, 2010
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B11N013 (20 pages)
Supplements: 7B11N013 (1220 KB)
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