Ivey Publishing
Cricket in India in 2007: Losing Its Way?
Product Number:
9B12M055
Publication Date:
06/20/2012
Revised Date:
12/17/2012
Length:
9 pages (5 pages of text)
Product Type:
Case (Library)
Source:
Ivey
This case deals with a dilemma faced by the Board of Control for Cricket in India (BCCI) in 2007. Following the elimination of India from the knock-out phase of the World Cup 2007 championship, the BCCI and team sponsors found themselves at a crossroads. Others were vying with cricket for the advertising budgets of companies, and spectator interest for cricket was on the wane. The vice president of the BCCI had to perform a situation analysis after the backlash from fans and assess the way forward for the sport after the team’s poor performance in the World Cup. The case facilitates an analysis of the environment for cricket in India in 2007 and an assessment of the need for next steps for the game to regain its preeminent status among sports fans in the country.
Learning Objective:
  • To assess the structural conditions driving the attractiveness of cricket in India in 2007.
  • To apply a formal framework for industry analysis.
  • To explore the idea of a structuralist versus reconstructionist approach to strategy.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
India, Small, 2007
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B12M056 (14 pages)
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