Pursuing Cadbury (B)
(2 pages of text)
This case is a supplement to Pursuing Cadbury (A).
There are several topics that can be discussed with this case:
- Cadbury's value to Kraft from a strategic perspective.
- Competition in the global chocolate industry.
- Determing what price Kraft should offer for Cadbury.
United Kingdom, Large, 2010
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download