Ivey Publishing
Pursuing Cadbury (B)
Product Number:
9B12M054
Publication Date:
05/04/2012
Revised Date:
05/04/2012
Length:
2 pages (2 pages of text)
Product Type:
Supplement
Source:
Ivey
This case is a supplement to Pursuing Cadbury (A).
Learning Objective:
There are several topics that can be discussed with this case:
  • Cadbury's value to Kraft from a strategic perspective.
  • Competition in the global chocolate industry.
  • Determing what price Kraft should offer for Cadbury.
    Issues:
    Disciplines:
    General Management/Strategy,  International
    Industries:
    Retail Trade
    Setting:
    United Kingdom, Large, 2010
    Intended Audience:
    Undergraduate/MBA
    Price:
    $3.15 CAD / $3.10 USD Printed Copy
    $2.65 CAD / $2.62 USD Permissions
    $2.65 CAD / $2.62 USD Digital Download
    Associated Materials
    Use With: 9B12M053 (21 pages)
    Supplements: 9B12MC54 (2 pages)
    Translations: Simplified Chinese (31 pages)
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