Ivey Publishing
Wolters Brewery (B): Traditions for the Future
Product Number:
9B12M010
Publication Date:
03/19/2012
Revised Date:
03/19/2012
Length:
10 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This case is a supplement to Wolters Brewery (A): Negotiating Restructuring. It gives a debriefing of the (A) case. It is also an independent case on small- and medium-sized enterprises facing issues of local brand marketing in an industry increasingly dominated by global players, and of developing exports from scratch.
Learning Objective:
Suggested classroom use:
  • Business negotiations (MBO team versus global multinational enterprise versus local city council versus local bank).
  • Entrepreneurship (MBO: preparing a business plan).
  • Strategy (strategy implementation involving discontinuation of an operation and lay-off of staff, business-government interfaces at a local level).
  • International business (global-local tensions in the process of restructuring and integration of acquired businesses).
  • Marketing (local brand strategy, exporting at an early stage [B-case]).
Issues:
Disciplines:
General Management/Strategy,  Marketing,  International,  Entrepreneurship
Industries:
Manufacturing
Setting:
Germany, Medium, 2005, 2011
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B12M009 (14 pages)
Translations: Simplified Chinese (10 pages) , Simplified Chinese (14 pages)
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