Ivey Publishing
Digital Extremes Ltd.
Product Number:
9B11D002
Publication Date:
10/26/2011
Revised Date:
10/19/2012
Length:
5 pages (4 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In March 2005, the president of Digital Extremes in London, Ontario, had just received the latest industry data. The new Xbox 360 was a success and the president knew that Digital Extremes would have to add significant resources and fundamentally change its operations in order to focus on the growing console market rather than on PC gaming. However, given only three months before game development would begin for the next new console, the Playstation 3, the president was unsure of what changes would be possible.
Learning Objective:
This case is designed to get students to apply operational design in a high-tech industry through these objectives:
  • Introduce students to structures, systems, and staffing in operations strategy.
  • Demonstrate the role of project management as an operational structure.
  • Illustrate how operations also play a role in implementing change in an organization.
Issues:
Disciplines:
Operations Management,  Entrepreneurship
Industries:
Information, Media & Telecommunications
Setting:
Canada, Small, 2005
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (4 pages)
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