Ivey Publishing

Product Details

Goodwill Industries of Greater Grand Rapids
Product Number:
9B10M081
Publication Date:
11/01/2010
Length:
14 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The president and chief executive officer (CEO) of Goodwill Industries of Greater Grand Rapids Inc. (Goodwill) was analyzing a staff proposal to begin selling donated books online. Her initial response to the proposal had been to approve the idea without any reservation; however, some pointed questions raised during discussion at a recent board meeting caused her to revisit her support for the project. The CEO determined that to make a thoughtful recommendation about the proposal, she needed to evaluate three main criteria: 1) The strategic and financial fit of the proposal in relation to the current salvage buyers of Goodwill's books; 2) The operating and revenue needs of Goodwill's retail stores, and; 3) Alignment of the proposal with Goodwill's mission statement.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Social Advocacy Organizations
Setting:
United States, Medium, 2010
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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