Ivey Publishing
Hudson Nuptials (A)
Product Number:
9B07M001
Publication Date:
03/16/2007
Revised Date:
10/11/2013
Length:
8 pages (3 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Hudson Nuptials is a Toronto-based company created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples. The company's president is struggling with whether to provide standardized wedding packages or to provide customized experiences to each client.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Other Services
Setting:
Canada, Small, 2006
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B07M002 (4 pages)
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